Cracking the Code on Culinary Motivation
Illuminating the motivations that drive how people feed themselves every day, to identify the biggest opportunities for innovation.
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Designing for Real-Life Eating
To shine a light on people's relationship and struggles with food change throughout their life, and how it affects their day-to-day decisions.
Fueling a Global Growth Strategy for Matua
Exploring what was driving and hindering people’s interest in a leading wine brand across markets, to inform the brand’s 2026 strategy for growth.
Innovating New Retail Opportunities in the World of Potatoes
Illuminating the role of potatoes in meals today, and its' future possibilities, to inspire new retail product opportunities.
Breaking New Ground in Women’s Health
Ideating and refining a range of menopause and perimenopause product innovation concepts for a leading food brand unfamiliar with that space.
Building a More Nuanced Comms Strategy to Drive Engagement
Helping a leading media brand pull apart a target audience by illuminating their nuances to inspire a more thoughtful creative strategy and drive growth.
Exploring Top Partners
Gaining a better understanding of top partner agencies of a leading ads service as it relates to acquiring and onboarding new customers.
Re-engaging Millennials and How Coffee Fits Into Their Lives
Understanding how a legacy coffee brand can refresh its messaging to attract a new generation of at-home coffee drinkers.
Profiling Tetra Still Wine Drinkers
Profiling the attitudes, brand perceptions, usage habits, and occasions of Tetra wine drinkers to help a leading wine company position themselves as a dominant player in the category.
Identifying an Aspirational Audience
Understanding “aspirational” pockets of Gen-Pop to inform marketing strategies and executions and accelerate growth for a leading social media company.
Exploring Digital Wallets
Helping a leading fintech brand understand the digital wallet space so they could build a winning strategy and become the preferred choice for digital transactions.
Exploring Creative Territories
Exploring audience reactions to creative territories, to help our client create compelling and breakthrough advertising to drive growth and improve brand positioning.