Refining the Legacy of a Mexican Tequila Brand
A storied Mexican tequila brand approached us to uncover its most authentic and impactful positioning within the premium tequila market.
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Exploring the AI Landscape
Exploring what AI means to users today and how our client can differentiate in this ever-evolving category.
Mapping how professionals make complex decisions
Illuminating how building professionals make key decisions throughout their project lifecycle to help our client find new ways to engage with them.
Illuminating Competitor Insights in AI-Driven Metadata
Helping a major social media company conduct a competitive audit of how Gen AI metadata and summaries are designed and function across platforms.
Producing Pitch Theatre
Helping an advertising agency understand what living in the moment looks like for Millennials and Gen Z, to inspire an upcoming pitch for a leading credit card brand.
Uncovering How Apparel Shapes Active Lifestyles
Bring to light the everyday athlete to inspire brand purpose, expression, and future product development.
Stretching from Snack Brands Into Something More
Exploring how iconic snack brands could credibly stretch into new aisles while staying true to what people love most about them.
Cracking the Code on Culinary Motivation
Illuminating the motivations that drive how people feed themselves every day, to identify the biggest opportunities for innovation.
Designing for Real-Life Eating
To shine a light on people's relationship and struggles with food change throughout their life, and how it affects their day-to-day decisions.
Fueling a Global Growth Strategy
Exploring what was driving and hindering people’s interest in a leading wine brand across markets, to inform the brand’s 2026 strategy for growth.
Innovating New Retail Opportunities in the World of Potatoes
Illuminating the role of potatoes in meals today, and its' future possibilities, to inspire new retail product opportunities.
Breaking New Ground in Women’s Health
Ideating and refining a range of menopause and perimenopause product innovation concepts for a leading food brand unfamiliar with that space.