Illuminating the Jobs of Grocery Delivery
Helping a grocery shopping tech brand identify and illuminate the jobs of on-demand and online grocery shopping to inspire marketing communications and support a new business strategy.
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Understanding Tween Ice-Pop Experiences
To help an iconic ice-pop brand explore the form and function of ice-pops for tweens and parents, to inform innovation and be more relevant in tween afternoon snacking moments.
Igniting Empathy: Personas and Experience Maps
Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.
Unearthing Innovation Opportunities
Unearthing innovation opportunities for an international retailer's loyalty program to drive incremental membership growth.
Understanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.
Understanding the Target Audience
A leading sports drink brand wanted to build empathy and brand loyalty by learning how to articulate the differences between its target segments. It wanted to debunk any myths or stereotypes associated with those segments, and then teach their team how to get into those different mindsets.
Refreshing a Leading Drinks Brand
Once upon a time, a leading Mexican drink brand was the ‘main character’ on the shelves of Mexican homes and bars, but lately, it had lost its way and become a ‘side show’ to Tequila and Mezcal.
Connecting Brand and People
Connecting brand and people means practicing empathy and immersing your brand in your customers' daily lives to gain firsthand experience. One of the best ways to practice empathy is to experience it with your target. This sports drink brand signed up to do just that, getting out of the office and into their consumers' everyday lives; taking a walk “in their shoes.”
Creating Breakthrough Innovation for Healthy Foods
With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.
Positioning Tech and Food
A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.
Humanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Building A Nimble Innovation Pipeline
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing.