Illuminating Food Truck Perceptions
Conducting intercepts in NYC for a branded food trucks, to gain an initial read on expectation vs. actual experience and potential challenges/opportunity areas moving forward.
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Exploring Flavor Trends for the Future
Helping an American multinational food company unearth the latest research on priority food categories and trends.
Inspiring the US Launch of a French Lifestyle Brand
Immersing a Parisian luxury spirit brand into the culture of NYC to inspire a meaningful and differentiated launch in the US.
Inspiring Refreshed, Relevant Campaigns
Understanding the attitudes and behaviors of young LDA drinkers around the world to inform relevant and refreshed creative campaigns for an iconic whiskey brand.
Optimizing a New Campaign Idea
Optimizing a new campaign idea for a leading alcohol brand by evaluating reactions and surfacing opportunities prior to launch.
Design Muse Illumination
Helping a beverage brand illuminate their core drinkers to help inform resonant and authentic brand communications.
Defining the Layers of Identity
Helping a leading beer brand understand the multiple facets of identity in a poly-cultural world to inform future strategy and communications.
Black Affluent Brown Spirit Drinker Deep Dive
Illuminating Black affluent brown spirit drinkers to lay the path forward for global whiskey brand and fuel broader portfolio growth.
Understanding Women’s Path to Purchase
Illuminating Millennial & Gen X women's values, lifestyles, relationships with food, and their perceptions to QSR to drive growth for a leading QSR brand.
Illuminating Consumer-Led Storytelling through Film
Helping a global alcohol brand illuminate key cultural, category, and consumer insight through evocative storytelling and film, to inform and inspire innovation.
Exploring Opportunities for US Expansion for Champagne
Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.
Exploring Prestige Drinkers
Helping a premium champagne brand understand the luxury mindset and the role of premium alcohol, inspiring strategic communications.