Defining the Layers of Identity
Helping a leading beer brand understand the multiple facets of identity in a poly-cultural world to inform future strategy and communications.
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Black Affluent Brown Spirit Drinker Deep Dive
Illuminating Black affluent brown spirit drinkers to lay the path forward for global whiskey brand and fuel broader portfolio growth.
Understanding Women’s Path to Purchase
Illuminating Millennial & Gen X women's values, lifestyles, relationships with food, and their perceptions to QSR to drive growth for a leading QSR brand.
Illuminating Consumer-Led Storytelling through Film
Helping a global alcohol brand illuminate key cultural, category, and consumer insight through evocative storytelling and film, to inform and inspire innovation.
Exploring Opportunities for US Expansion for Champagne
Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.
Exploring Prestige Drinkers
Helping a premium champagne brand understand the luxury mindset and the role of premium alcohol, inspiring strategic communications.
Exploring Positioning Ideas
Exploring transitional whiskey drinkers’ impressions of positioning for a premium whiskey brand to meaningfully renovate its proposition.
Unearthing Actionable Innovation
Unearthing immediately actionable innovation opportunities and white spaces in order to develop a healthy 3-5 year pipeline to fuel growth.
Charting a New Frontier
Exploring current and evolving attitudes and behaviors around meals for a global food brand to develop a future-proof meals strategy.
Designing for Growth
Exploring the US and Mexican market for a leading tequila brand to uncover innovative growth opportunities within the spirits category.
Innovating Tween’s and Teen’s Dream Water Ice
Ideating the future of an iconic water ice brand, so that our client can develop a 2026 innovation pipeline that drives growth.
Engaging Next-Gen Whiskey Drinkers
Helping a leading alcohol brand understand the needs of Next Gen and multicultural whiskey drinkers to inspire communications and growth.