Driving Growth for Sweet Snacking
Helping a snack brand explore reactions to a series of creative territories to create breakthrough advertising that will drive growth.
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Finding White Space to Fuel Growth
Helping a nutrition brand unlock actionable B2C future-oriented innovation opportunities to inspire a 2025+ retail innovation pipeline and fuel growth.
Illuminating Intense Snacking Occasions
Identifying when people prefer spicy foods to uncover drivers and motivations that inform future communications and innovation.
Illuminating Cultural Relevance in Champagne
Helping a champagne vanguard explore drinker mindsets to inform their 2025+ strategic platform development and drive growth through cultural relevance and desirability.
A Return to Relevancy
Helping an alcohol brand regain cultural relevance and distinctiveness by exploring brand associations to reimagine key market equities.
Developing a Growth Strategy Through Innovation
Exploring the Australian market for a leading whiskey brand to uncover innovative growth opportunities and capitalize on the growth of the premium and super-premium whiskey segment.
Inspiring the Future of Mexican Retail
Unlocking white space opportunities and creating an actionable future-oriented retail portfolio strategy that drives growth over the next 10+ years.
Optimizing Campaign Development
Optimizing a campaign strategy to grow awareness of a dairy brand's practices to protect current consumption levels.
Transforming Gut-Health Beverages
Building an agile and transformative innovation pipeline for a probiotic drink brand.
Illuminating Design Muses
Helping a beverage company illuminate the core drinkers of two respective brands to help inform resonant and authentic communications.
Audience Illumination and Packaging Redesign
Illuminating both current and prospective drinkers of a popular wine brand to help the brand redesign its label to better connect with drinkers.
Defending Market Position
Exploring possible sweet spots in communication for a leading alcohol brand to build a distinct brand purpose that connects with premium vodka drinkers.