Innovating Salty Snacking
Unearthing immediately actionable innovation opportunities for a snack company’s power brands, to develop a 3-5 year pipeline with the “staying power” to fuel growth and leapfrog the competition.
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Understanding the Future of Vermouth
Helping an alcohol brand determine where it stands with bartenders, and its place within the vermouth landscape, to identify what changes needed to be made to ensure future success of the brand.
Exploring creative scripts across global markets
Helping a world-famous whiskey brand explore if their new campaign would connect with folks in different corners of the globe, and change how people see them.
Whiskey Worldwide: Testing Creative Magic
Helping a global whiskey explore how its creative platforms would fare across different global markets.
Refining the Legacy of a Mexican Tequila Brand
A storied Mexican tequila brand approached us to uncover its most authentic and impactful positioning within the premium tequila market.
Waking Up a Legacy Brand
Helping a heritage coffee brand reimagine its identity by pressure-testing bold creative work against a deeply human strategy.
Stretching from Snack Brands Into Something More
Exploring how iconic snack brands could credibly stretch into new aisles while staying true to what people love most about them.
Cracking the Code on Culinary Motivation
Illuminating the motivations that drive how people feed themselves every day, to identify the biggest opportunities for innovation.
Designing for Real-Life Eating
To shine a light on people's relationship and struggles with food change throughout their life, and how it affects their day-to-day decisions.
Exploring Reactions to Creative Territories
Exploring reactions to creative territories to help a leading QSR brand create compelling and breakthrough advertising that drives consideration and growth.
Fueling a Global Growth Strategy for Matua
Exploring what was driving and hindering people’s interest in a leading wine brand across markets, to inform the brand’s 2026 strategy for growth.
Innovating New Retail Opportunities in the World of Potatoes
Illuminating the role of potatoes in meals today, and its' future possibilities, to inspire new retail product opportunities.