Uncovering Optimal Impact Pathways
Our snack client sought to identify a new social impact path that would credibly demonstrate the brand’s commitment to building a "kinder future".
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Illuminating the At-Home Coffee Audience
Illuminating attitudes and motivations of at-home coffee experiences and exploring the competitive landscape to inform development of a compelling strategic comms platform.
Driving Acquisition Through Strategic Positioning
Explore reactions to two creative expressions of a communications strategy to help the brand connect more relevantly with people.
Illuminating Flavored Whiskey
Illuminating people's associations, motivations, and moments with a leading whiskey brand via a 3-5 minute sizzle film.
Developing Culturally Relevant Innovation
Developing a culturally relevant and disruptive global innovation pipeline for a leading alcohol client, to future proof the brand and fuel growth.
Innovating Salty Snacking
Unearthing immediately actionable innovation opportunities for a snack company’s power brands, to develop a 3-5 year pipeline with the “staying power” to fuel growth and leapfrog the competition.
Understanding the Future of Vermouth
Helping an alcohol brand determine where it stands with bartenders, and its place within the vermouth landscape, to identify what changes needed to be made to ensure future success of the brand.
Exploring creative scripts across global markets
Helping a world-famous whiskey brand explore if their new campaign would connect with folks in different corners of the globe, and change how people see them.
Whiskey Worldwide: Testing Creative Magic
Helping a global whiskey explore how its creative platforms would fare across different global markets.
Refining the Legacy of a Mexican Tequila Brand
A storied Mexican tequila brand approached us to uncover its most authentic and impactful positioning within the premium tequila market.
Waking Up a Legacy Brand
Helping a heritage coffee brand reimagine its identity by pressure-testing bold creative work against a deeply human strategy.
Stretching from Snack Brands Into Something More
Exploring how iconic snack brands could credibly stretch into new aisles while staying true to what people love most about them.