Understanding Shifts in Culture
Tracking and illuminating the ongoing state of people and shifts in culture to inform activation, campaign development, and partnerships for a leading tech company.
Filter By:
Illuminating the Jobs of Grocery Delivery
Helping a grocery shopping tech brand identify and illuminate the jobs of on-demand and online grocery shopping to inspire marketing communications and support a new business strategy.
Understanding Category and Brand Truths
Helping a cosmetic company understand perceptions and awareness of their brand to evolve their marketing strategy and drive audience connection.
Strategizing Growth for a Leading Tech Company
Illuminating key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.
Testing Positioning in a Wild New Market
Driving differentiation and engagement in a new-to-the-world marketplace. Our client was launching a much anticipated NFT platform to bring communities and marketplaces together. Crafting a compelling market position in a hyper-fluid, decentralized category is as daunting as it sounds...
Understanding the Core Target
Helping a leading car manufacturer establish itself as a future-forward brand by getting up close and personal with its core target. Where once the brand had centered itself on playing up its underdog status; its new goal was to redefine itself as a transformative leader of tomorrow, putting inspiration at its center.
Winning with Loyalty
Immersing in the relationships people have with subscription, membership, and loyalty programs to equip the marketing and sales teams of a leading tech company for meaningful conversations across fourteen distinct advertiser categories.
Understanding the Target Audience
A leading sports drink brand wanted to build empathy and brand loyalty by learning how to articulate the differences between its target segments. It wanted to debunk any myths or stereotypes associated with those segments, and then teach their team how to get into those different mindsets.
Refreshing a Leading Drinks Brand
Once upon a time, a leading Mexican drink brand was the ‘main character’ on the shelves of Mexican homes and bars, but lately, it had lost its way and become a ‘side show’ to Tequila and Mezcal.
Gaining Competitive Advantage
Our clients needed to continue to separate themselves from their competitors in a way that created clear brand distinction and inspired owners to move beyond product focus to a more holistic approach to their pet’s well-being.
Maintaining Category Leadership
With new trends and knowledge impacting how and what people feed their pets, our client wanted to better understand what were the core drivers and motivations for considering to switch to ancestral petfood - what offerings were resonating and what what driving consumers to try it.
Driving Brand Growth
Our client had visions of making their dry dog food brand more distinctive within the category. They needed our help determining the range of their brand, building its architecture foundation, attracting new customers, and innovating in a way that's relevant to both current and new consumers.