Creating an Authentic Gay Reality Dating Show
Helping a reality dating show understand and revamp how to authentically represent and honor dating and relationships among gay men.
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Exploration and Development
Exploring how people engage with a publication’s audio journalism and audio content to guide potential subscription opportunities for its app.
Levelling up an Online Dating Platform’s Positioning
Helping a premium online dating platform explore reactions to a range of brand assets to develop an elevated positioning that speaks to Gen Z.
Engaging Next-Gen Whiskey Drinkers
Helping a leading alcohol brand understand the needs of Next Gen and multicultural whiskey drinkers to inspire communications and growth.
Exploring Quick Serve Campaign Concepts
Helping a snacks brand explore people's reactions to a neighbourhood quick service concept to gauge perceptions around authenticity and reveal red flags before launch.
Revamping People’s Perceptions of Home Decor
Exploring changes in perceptions of home decor to help a custom window treatment company gain a deeper understanding of what people look for when purchasing window treatments.
Exploring A New Positioning
Gaining insight into the perceptions of a major automotive brand and its competitors, so they can leverage their unique brand positioning.
Evolving the Perceptions of a Resort Brand
Helping a resort brand refine positioning by assessing traveler insights, equity, relevance, uniqueness, credibility, and impact metrics.
Illuminating Intense Snacking Occasions
Identifying when people prefer spicy foods to uncover drivers and motivations that inform future communications and innovation.
Exploring Customer Purchasing Journeys
Illuminating the professional on-project journey, uncovering ways to thoughtfully engage with key targets earlier and boost consideration.
Igniting Empathy Through Customer Journey Mapping
Illuminating six grocery shopper segments by deeply exploring them as people before mapping their experiences and journeys as they make food decisions throughout the week, to inform marketing and in-store comms.
Understanding the Insurance Journey
Help a longstanding auto insurer branch out into home insurance by understanding complicated journey people go when they need to insure their homes.