Identifying the Facets of Premium
Identifying the facets of premium for a credit card brand to build distinct portfolio identities, driving acquisition for the master brand.
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Visual Code Switching
Exploring how people shop across gendered clothing to assemble their ‘unique look’ to innovate and address unmet needs.
Understanding Partnership Needs and Growth Drivers
Helping a tech company analyze creators’ perceptions in the US, DE, and KR to shape a marketing strategy that boosts engagement and adoption.
Positioning a New Tool
Helping a tech real estate company understand the barriers buyers face and ways in which agents nurture leads, to help position a new tool.
Affordable Health Insurance in Untapped Markets
Illuminating how rural and metro areas discover, enroll, and use health insurance plans to help a client deliver policy holder needs.
Tracking Brand Health For Global Positioning
Exploring brand health year over year to understand where a leading materials brand stands within a highly competitive global market.
Charting a New Frontier
Exploring current and evolving attitudes and behaviors around meals for a global food brand to develop a future-proof meals strategy.
Designing for Growth
Exploring the US and Mexican market for a leading tequila brand to uncover innovative growth opportunities within the spirits category.
Exploring A New Digital Wallet Concept
Exploring people’s reactions to a new shopping concept, and associated needs and barriers with data sharing and personalized online shopping, to inform future concept development.
Supporting Vets’ Mental Health
Exploring how vets respond to a leading pet care brand’s new campaign supporting vets’ wellness, to ensure it aligns with their needs and considers market nuances.
Understanding Gen Z
Helping a leading tech brand uncover Gen Z truths about discovering new interests and the role of social media to inform their future brand vision.
Influencer Fuel Sessions
Helping a tech company understand authentic connection points between influencers and their followers to drive messaging and deliver value.