Black Affluent Brown Spirit Drinker Deep Dive
Illuminating Black affluent brown spirit drinkers to lay the path forward for global whiskey brand and fuel broader portfolio growth.
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Illuminating Consumer-Led Storytelling through Film
Helping a global alcohol brand illuminate key cultural, category, and consumer insight through evocative storytelling and film, to inform and inspire innovation.
Exploring Prestige Drinkers
Helping a premium champagne brand understand the luxury mindset and the role of premium alcohol, inspiring strategic communications.
Widening the Gap in Category Leadership
Identifying and prioritizing key segments so that a highly advanced breastfeeding brand can widen the gap in their category leadership.
Visual Code Switching
Exploring how people shop across gendered clothing to assemble their ‘unique look’ to innovate and address unmet needs.
Understanding Partnership Needs and Growth Drivers
Helping a tech company analyze creators’ perceptions in the US, DE, and KR to shape a marketing strategy that boosts engagement and adoption.
Affordable Health Insurance in Untapped Markets
Illuminating how rural and metro areas discover, enroll, and use health insurance plans to help a client deliver policy holder needs.
Charting a New Frontier
Exploring current and evolving attitudes and behaviors around meals for a global food brand to develop a future-proof meals strategy.
Designing for Growth
Exploring the US and Mexican market for a leading tequila brand to uncover innovative growth opportunities within the spirits category.
Exploring Perceptions of Data Privacy
Exploring reactions to campaign concepts in India and Brazil to drive business development in impactful local markets.
Understanding Gen Z
Helping a leading tech brand uncover Gen Z truths about discovering new interests and the role of social media to inform their future brand vision.
Innovating Tween’s and Teen’s Dream Water Ice
Ideating the future of an iconic water ice brand, so that our client can develop a 2026 innovation pipeline that drives growth.