Exploring Drivers to Snacking
Helping a snack company explore the psychological, behavioral and physical challenges associated with making positive healthy snack choices in moments driven by indulgence.
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Measuring Insurer Awareness
Measure client’s awareness among ACA-eligible residents in key markets before and after a Fall media campaign to evaluate messaging impact.
Strategizing the Portfolio of the Future
Conducting knowledge mapping and research to identify future scenarios, disruptors, and fundamental shifts in consumer lifestyles.
Illuminating Food Truck Perceptions
Conducting intercepts in NYC for a branded food trucks, to gain an initial read on expectation vs. actual experience and potential challenges/opportunity areas moving forward.
Understanding Entertainment
Understanding people’s relationship with entertainment so that a telecom brand could best meet their users’ needs and drive growth.
Bringing to Life Outdoor Segments
Understanding the jobs of the outdoors among urban dwellers to inform an outdoor brand’s urban retail store design.
Illuminating Career Navigation Globally
Exploring how professionals navigate their careers, to inform a professional platform’s product offerings and strategies.
Inspiring Refreshed, Relevant Campaigns
Understanding the attitudes and behaviors of young LDA drinkers around the world to inform relevant and refreshed creative campaigns for an iconic whiskey brand.
Understanding Key Audiences
Helping a leading vehicle brand understand the motivations and mindsets of three audience groups (Black, Asian and Hispanic Americans) and the role that movement, creativity, and inspiration play, to uncover key nuances and inform future campaign development.
Understanding Durability Globally
Exploring people’s lifestyles and shopping habits so that a leading furniture retail brand can build durable brand solutions for the future.
Illuminating Perspectives on Mall Safety
Illuminating people’s perspectives on safety in malls to help a mall brand create solutions for a safe shopping experience.
Defining the Layers of Identity
Helping a leading beer brand understand the multiple facets of identity in a poly-cultural world to inform future strategy and communications.