Understanding Network Reliability
Creating a framework of mobile network reliability to help our client develop a messaging strategy that drives growth and builds trust.
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Exploring Digital Wallets
Helping a leading fintech brand understand the digital wallet space so they could build a winning strategy and become the preferred choice for digital transactions.
Redefining Brand Relevance for Women Aged 45-70
Helping a leading fitness apparel brand understand the needs and motivations of women in their 40s, 50s and 60s to identify opportunity spaces and drive long-term growth.
Exploring Reactions to Brand Activations
Exploring reactions to brand purpose activations for a snack bar company so they can identify authentic and meaningful ways to bring it to life in 2025.
Exploring Indian Young Adults Perspectives on Brand Positioning
Understanding the Indian young adult and their perceptions of a new brand positioning for a social media brand.
Understanding Brand Platforms and Target Audiences
Helping a leading car manufacturer gain a deeper understanding of potential brand platforms to develop a marketing strategy that drives brand affinity and growth.
A Gem in America’s Playground
Dimensionalizing the drivers and barriers gamers encounter when visiting a casino hotel brand to develop a compelling positioning for the future state of the property.
Evaluating Creative for a Sweet Treat Snack Brand
Exploring sweet treat snackers’ reactions to creative ideas to create breakthrough advertising that really hits the spot.
Exploring US Haircare Perceptions for a Korean Haircare Brand
Detangling the US market for a Korean haircare brand.
B2B Campaign Platform Development
Exploring reactions to strategic territory statements among small and medium business professionals and meeting planners, to help a international hotel chain create compelling advertising that’s rooted in a powerful human truth.
Bringing Fans Back
Identifying and illuminating cohorts of lapsed fans to help our restaurant client develop a comms/experience plan that would influence behavior and drive growth.
Optimizing UX for Strategy Product Alignment
Exploring audience reactions to positioning statements to help a social media client optimize their brand’s positioning & product alignment.