Innovating Salty Snacking
Unearthing immediately actionable innovation opportunities for a snack company’s power brands, to develop a 3-5 year pipeline with the “staying power” to fuel growth and leapfrog the competition.
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Understanding the Future of Vermouth
Helping an alcohol brand determine where it stands with bartenders, and its place within the vermouth landscape, to identify what changes needed to be made to ensure future success of the brand.
Illuminating Whitespace in Laundry
Identifying whitespace opportunities within laundry to drive future growth for our client by understanding the behaviors and needs of Millennials and Gen Z.
Exploring creative scripts across global markets
Helping a world-famous whiskey brand explore if their new campaign would connect with folks in different corners of the globe, and change how people see them.
Exploring Indonesia + Understanding Business Messaging
Helping a major tech brand gain a deeper understanding of its Indonesian audience’s mental model for business messaging.
Redefining Brand Positioning for a Web Browser
Exploring reactions to a range of potential product positioning ideas for a major web browser to drive acquisition and growth.
Whiskey Worldwide: Testing Creative Magic
Helping a global whiskey explore how its creative platforms would fare across different global markets.
Refining the Legacy of a Mexican Tequila Brand
A storied Mexican tequila brand approached us to uncover its most authentic and impactful positioning within the premium tequila market.
Exploring the AI Landscape
Exploring what AI means to users today and how our client can differentiate in this ever-evolving category.
Exploring College Students’ Lives
Helping a social media company illuminate the values and perceptions of College students, to identify authentic opportunity areas for its target audience and increase relevance.
Mapping how professionals make complex decisions
Illuminating how building professionals make key decisions throughout their project lifecycle to help our client find new ways to engage with them.
Illuminating Competitor Insights in AI-Driven Metadata
Helping a major social media company conduct a competitive audit of how Gen AI metadata and summaries are designed and function across platforms.