Ideating the Future of Dried Cranberries
Unearthing and pressure-testing actionable innovation ideas for a dried fruit brand and develop a 2025+ pipeline to drive growth and incrementality.
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Understanding the Canadian Dating Landscape
Understanding Canadian Gen Z singles to help develop an impactful go-to-market strategy that drives brand engagement, retention, and growth.
Redefining Positive Choices
Exploring how permissible communications show up in the snack aisle, so that a leading snack company could position and communicate their brands thoughtfully.
Exploring Toilet Cleaning
Understanding the differences in perceptions, usage, and benefits of various toilet fresheners in Germany to determine how to help the client’s toilet products become more mainstream.
Hacking Boring Categories With Flavor
Testing the boundaries of flavor for Popcorn and Pretzel sub-lines to inform the flavor refresh charter for 2025+.
Foresight Illumination Film
Illuminating the future of snacking and associated business implications, so our client can drive change internally and demonstrate the importance of emerging trends.
Understanding Prestige Drinkers
Understanding high-level shifts in luxury and prestige consumption occasions, so that a spirits company could meaningfully design for these moments and drive growth.
Illuminating the Flavoured Whiskey Drinker
Illuminating key drivers/barriers and perceptions of a flavored whiskey, so that the client can develop a differentiated and human-centric brand story that drives loyalty and growth.
Unearthing Innovation Opportunities
Helping a massive international oral care brand unearth six innovation dig sites to drive product development and illuminate unmet need states.
Illuminating AI Innovators
Film and edit a 3 min sizzle reel based on ‘Shark Tank’ style pitches from 10 AI companies (5 mins each + 15 min Q + A) at the YouTube campus in San Bruno, CA to generate a sense of thrill and passion for the audience.
Crafting Culturally-Rooted Campaigns
Exploring creative ideas for a global food and beverage brand to develop a campaign that’s rooted in cultural truth to drive consideration among casual dining guests.
Illuminating Healthcare
Illuminating a primary care company’s key segments and dimensionalizing their positioning framework to inform and inspire communications.