Bringing Fans Back
Identifying and illuminating cohorts of lapsed fans to help our restaurant client develop a comms/experience plan that would influence behavior and drive growth.
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Optimizing UX for Strategy Product Alignment
Exploring audience reactions to positioning statements to help a social media client optimize their brand’s positioning & product alignment.
Beyond the Love of Money
Illuminating what fuels brand love among affluent wealth management clients to help a leading financial institution develop a comms strategy that drives growth.
Unlocking Innovation In Frozen Beverages
Unlocking actionable, future-oriented innovation opportunities for our client’s frozen beverage portfolio, to inspire a killer slate of exciting innovations for 2025-2030.
Optimizing a Health Insurance Partnership
Exploring what SMB Group Admins want and need in their health insurance, and how our client can bring that to the table, to inform positioning territories for a new partnership that clearly articulate the brand’s role and value in a way that will drive growth.
Ideating the Future of Dried Cranberries
Unearthing and pressure-testing actionable innovation ideas for a dried fruit brand and develop a 2025+ pipeline to drive growth and incrementality.
Understanding the Canadian Dating Landscape
Understanding Canadian Gen Z singles to help develop an impactful go-to-market strategy that drives brand engagement, retention, and growth.
Redefining Positive Choices
Exploring how permissible communications show up in the snack aisle, so that a leading snack company could position and communicate their brands thoughtfully.
Exploring Toilet Cleaning
Understanding the differences in perceptions, usage, and benefits of various toilet fresheners in Germany to determine how to help the client’s toilet products become more mainstream.
Hacking Boring Categories With Flavor
Testing the boundaries of flavor for Popcorn and Pretzel sub-lines to inform the flavor refresh charter for 2025+.
Foresight Illumination Film
Illuminating the future of snacking and associated business implications, so our client can drive change internally and demonstrate the importance of emerging trends.
Understanding Prestige Drinkers
Understanding high-level shifts in luxury and prestige consumption occasions, so that a spirits company could meaningfully design for these moments and drive growth.