Defining the Layers of Identity
Helping a leading beer brand understand the multiple facets of identity in a poly-cultural world to inform future strategy and communications.
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Black Affluent Brown Spirit Drinker Deep Dive
Illuminating Black affluent brown spirit drinkers to lay the path forward for global whiskey brand and fuel broader portfolio growth.
Understanding Women’s Path to Purchase
Illuminating Millennial & Gen X women's values, lifestyles, relationships with food, and their perceptions to QSR to drive growth for a leading QSR brand.
Illuminating Consumer-Led Storytelling through Film
Helping a global alcohol brand illuminate key cultural, category, and consumer insight through evocative storytelling and film, to inform and inspire innovation.
Exploring Opportunities for US Expansion for Champagne
Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.
Standing Out Among Legacy Brands
Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.
Exploring Sensitive Skin Care
Helping an international skincare brand explore women's needs and their reactions to brand assets, to drive acquisition and growth.
Exploring Prestige Drinkers
Helping a premium champagne brand understand the luxury mindset and the role of premium alcohol, inspiring strategic communications.
Exploring Positioning Ideas
Exploring transitional whiskey drinkers’ impressions of positioning for a premium whiskey brand to meaningfully renovate its proposition.
Widening the Gap in Category Leadership
Identifying and prioritizing key segments so that a highly advanced breastfeeding brand can widen the gap in their category leadership.
Driving Grocery Basket Sizes
Helping a technology company understand who their potential targets are as people, as well as their needs and gaps in large basket grocery delivery, to drive greater growth for the brand on a global scale.
Unearthing Actionable Innovation
Unearthing immediately actionable innovation opportunities and white spaces in order to develop a healthy 3-5 year pipeline to fuel growth.