Standing Out Among Legacy Brands
Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.
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Exploring Sensitive Skin Care
Helping an international skincare brand explore women's needs and their reactions to brand assets, to drive acquisition and growth.
Exploring Prestige Drinkers
Helping a premium champagne brand understand the luxury mindset and the role of premium alcohol, inspiring strategic communications.
Exploring Positioning Ideas
Exploring transitional whiskey drinkers’ impressions of positioning for a premium whiskey brand to meaningfully renovate its proposition.
Widening the Gap in Category Leadership
Identifying and prioritizing key segments so that a highly advanced breastfeeding brand can widen the gap in their category leadership.
Driving Grocery Basket Sizes
Helping a technology company understand who their potential targets are as people, as well as their needs and gaps in large basket grocery delivery, to drive greater growth for the brand on a global scale.
Unearthing Actionable Innovation
Unearthing immediately actionable innovation opportunities and white spaces in order to develop a healthy 3-5 year pipeline to fuel growth.
Identifying the Facets of Premium
Identifying the facets of premium for a credit card brand to build distinct portfolio identities, driving acquisition for the master brand.
Visual Code Switching
Exploring how people shop across gendered clothing to assemble their ‘unique look’ to innovate and address unmet needs.
Understanding Partnership Needs and Growth Drivers
Helping a tech company analyze creators’ perceptions in the US, DE, and KR to shape a marketing strategy that boosts engagement and adoption.
Positioning a New Tool
Helping a tech real estate company understand the barriers buyers face and ways in which agents nurture leads, to help position a new tool.
Charting a New Frontier
Exploring current and evolving attitudes and behaviors around meals for a global food brand to develop a future-proof meals strategy.