Exploring the Circular Closet
Exploring compromises and barriers people face when their garments are damaged, to inform the future of a sports apparel brand’s product takeback and circularity programs.
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Discover Snacking Behaviours
Exploring people’s projected, post-rationalized and actual behaviours when it comes to Better For You snacks, to identify what truly influences choice and why.
Illuminating Senior Shoppers
Identifying, sizing and prioritizing Senior shopper Cohorts so that a multinational convenience store chain can win with Seniors and grow membership.
Helping a Social Media Brand Regain Relevance
Understanding young adults’ expectations for how a leading social media brand’s position shows up on the app so the client can ensure that its app experience delivers on those expectations.
Messaging Pillars Among Young Adults
Understanding the most impactful articulation of messaging pillars, creating a ‘playbook’ to guide and unify initiatives that will build deeper relevance for a social media platform with Young Adults.
Strategizing the Portfolio of the Future
Conducting knowledge mapping and research to identify future scenarios, disruptors, and fundamental shifts in consumer lifestyles.
Illuminating Food Truck Perceptions
Conducting intercepts in NYC for a branded food trucks, to gain an initial read on expectation vs. actual experience and potential challenges/opportunity areas moving forward.
Inspiring Commercialization in Retail
Developing a highly engaging “Leadership Team Immersion Day”, in downtown Chicago, to inspire a major retail brand to think bigger about how they can effectively commercialize their owned brands in today’s changing retail and brand landscape.
Illuminating the ‘Creator’
Helping our leading social media client understand how young adults perceive the idea of ‘creators’, especially on their platform, so they can target relevant creators and create engaging communications.
Understanding Entertainment
Understanding people’s relationship with entertainment so that a telecom brand could best meet their users’ needs and drive growth.
Bringing to Life Outdoor Segments
Understanding the jobs of the outdoors among urban dwellers to inform an outdoor brand’s urban retail store design.
Ensuring the Creative Clicks
Exploring reactions to early stage campaign concepts in the US, Germany and France to drive the development of impactful local market campaigns for a web browser brand.