Redefining Positive Choices
Exploring how permissible communications show up in the snack aisle, so that a leading snack company could position and communicate their brands thoughtfully.
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Hacking Boring Categories With Flavor
Testing the boundaries of flavor for Popcorn and Pretzel sub-lines to inform the flavor refresh charter for 2025+.
Foresight Illumination Film
Illuminating the future of snacking and associated business implications, so our client can drive change internally and demonstrate the importance of emerging trends.
Understanding Prestige Drinkers
Understanding high-level shifts in luxury and prestige consumption occasions, so that a spirits company could meaningfully design for these moments and drive growth.
Illuminating the Flavoured Whiskey Drinker
Illuminating key drivers/barriers and perceptions of a flavored whiskey, so that the client can develop a differentiated and human-centric brand story that drives loyalty and growth.
Crafting Culturally-Rooted Campaigns
Exploring creative ideas for a global food and beverage brand to develop a campaign that’s rooted in cultural truth to drive consideration among casual dining guests.
Discover Snacking Behaviours
Exploring people’s projected, post-rationalized and actual behaviours when it comes to Better For You snacks, to identify what truly influences choice and why.
Illuminating Senior Shoppers
Identifying, sizing and prioritizing Senior shopper Cohorts so that a multinational convenience store chain can win with Seniors and grow membership.
Exploring Drivers to Snacking
Helping a snack company explore the psychological, behavioral and physical challenges associated with making positive healthy snack choices in moments driven by indulgence.
Illuminating Opportunities within Snacking
Identifying opportunities in the snack category to help a popular food company leverage its brand portfolio to meet snacking needs.
Illuminating an Energy Drink Target Audience
Illuminating our energy beverage client’s target audience’s energy needs and shopping experiences, so that the brand can inform their new brand strategy.
Strategizing the Portfolio of the Future
Conducting knowledge mapping and research to identify future scenarios, disruptors, and fundamental shifts in consumer lifestyles.