Cracking the Code on Culinary Motivation
Illuminating the motivations that drive how people feed themselves every day, to identify the biggest opportunities for innovation.
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Designing for Real-Life Eating
To shine a light on people's relationship and struggles with food change throughout their life, and how it affects their day-to-day decisions.
Exploring Reactions to Creative Territories
Exploring reactions to creative territories to help a leading QSR brand create compelling and breakthrough advertising that drives consideration and growth.
Fueling a Global Growth Strategy
Exploring what was driving and hindering people’s interest in a leading wine brand across markets, to inform the brand’s 2026 strategy for growth.
Innovating New Retail Opportunities in the World of Potatoes
Illuminating the role of potatoes in meals today, and its' future possibilities, to inspire new retail product opportunities.
Breaking New Ground in Women’s Health
Ideating and refining a range of menopause and perimenopause product innovation concepts for a leading food brand unfamiliar with that space.
Re-engaging Millennials and How Coffee Fits Into Their Lives
Understanding how a legacy coffee brand can refresh its messaging to attract a new generation of at-home coffee drinkers.
Innovating for Super Premium Growth
Ideating the future of a super premium gin brand so they can develop a 10-year innovation pipeline that harnesses the brand’s potential and fuels growth.
Profiling Tetra Still Wine Drinkers
Profiling the attitudes, brand perceptions, usage habits, and occasions of Tetra wine drinkers to help a leading wine company position themselves as a dominant player in the category.
Reimaging the Next Generation of Coffee Drinkers
Developing winning ideas for super premium coffee beverages that will drive growth among the younger generation.
Crafting Breakthrough Advertising for the Morning Brew
Helping a leading coffee brand create compelling and breakthrough advertising that would drive relevancy, consideration, and growth.
Exploring Reactions to Brand Activations
Exploring reactions to brand purpose activations for a snack bar company so they can identify authentic and meaningful ways to bring it to life in 2025.