Illuminating Career Navigation Globally
Exploring how professionals navigate their careers, to inform a professional platform’s product offerings and strategies.
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Inspiring the US Launch of a French Lifestyle Brand
Immersing a Parisian luxury spirit brand into the culture of NYC to inspire a meaningful and differentiated launch in the US.
Exploring ‘Discovery’ on Social Media
Exploring reactions to creative ways in to help a leading tech conglomerate continue developing its creative campaign.
Understanding Durability Globally
Exploring people’s lifestyles and shopping habits so that a leading furniture retail brand can build durable brand solutions for the future.
Illuminating Consumer-Led Storytelling through Film
Helping a global alcohol brand illuminate key cultural, category, and consumer insight through evocative storytelling and film, to inform and inspire innovation.
Exploring Opportunities for US Expansion for Champagne
Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.
Standing Out Among Legacy Brands
Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.
Exploring Sensitive Skin Care
Helping an international skincare brand explore women's needs and their reactions to brand assets, to drive acquisition and growth.
Exploring Positioning Ideas
Exploring transitional whiskey drinkers’ impressions of positioning for a premium whiskey brand to meaningfully renovate its proposition.
Widening the Gap in Category Leadership
Identifying and prioritizing key segments so that a highly advanced breastfeeding brand can widen the gap in their category leadership.
Driving Grocery Basket Sizes
Helping a technology company understand who their potential targets are as people, as well as their needs and gaps in large basket grocery delivery, to drive greater growth for the brand on a global scale.
Unearthing Actionable Innovation
Unearthing immediately actionable innovation opportunities and white spaces in order to develop a healthy 3-5 year pipeline to fuel growth.