Crafting Culturally-Rooted Campaigns
Exploring creative ideas for a global food and beverage brand to develop a campaign that’s rooted in cultural truth to drive consideration among casual dining guests.
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Uncovering Drivers to Pet Food Purchases
Understanding cat food decision making journeys to help a leading pet food brand create effective recruitment, retention and return strategies.
Helping a Social Media Brand Regain Relevance
Understanding young adults’ expectations for how a leading social media brand’s position shows up on the app so the client can ensure that its app experience delivers on those expectations.
Illuminating Opportunities within Snacking
Identifying opportunities in the snack category to help a popular food company leverage its brand portfolio to meet snacking needs.
Illuminating an Energy Drink Target Audience
Illuminating our energy beverage client’s target audience’s energy needs and shopping experiences, so that the brand can inform their new brand strategy.
Strategizing the Portfolio of the Future
Conducting knowledge mapping and research to identify future scenarios, disruptors, and fundamental shifts in consumer lifestyles.
Illuminating Food Truck Perceptions
Conducting intercepts in NYC for a branded food trucks, to gain an initial read on expectation vs. actual experience and potential challenges/opportunity areas moving forward.
Sizing Common Home Pain Points
Helping a retail giant identify and size home pain points to solve for, so they can develop services that fuel acquisition and retention.
Inspiring Commercialization in Retail
Developing a highly engaging “Leadership Team Immersion Day”, in downtown Chicago, to inspire a major retail brand to think bigger about how they can effectively commercialize their owned brands in today’s changing retail and brand landscape.
Illuminating the ‘Creator’
Helping our leading social media client understand how young adults perceive the idea of ‘creators’, especially on their platform, so they can target relevant creators and create engaging communications.
Understanding Entertainment
Understanding people’s relationship with entertainment so that a telecom brand could best meet their users’ needs and drive growth.
Bringing to Life Outdoor Segments
Understanding the jobs of the outdoors among urban dwellers to inform an outdoor brand’s urban retail store design.