Exploring Quick Serve Campaign Concepts
Helping a snacks brand explore people's reactions to a neighbourhood quick service concept to gauge perceptions around authenticity and reveal red flags before launch.
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Driving Growth for Sweet Snacking
Helping a snack brand explore reactions to a series of creative territories to create breakthrough advertising that will drive growth.
Exploring A New Positioning
Gaining insight into the perceptions of a major automotive brand and its competitors, so they can leverage their unique brand positioning.
Evolving the Perceptions of a Resort Brand
Helping a resort brand refine positioning by assessing traveler insights, equity, relevance, uniqueness, credibility, and impact metrics.
Finding White Space to Fuel Growth
Helping a nutrition brand unlock actionable B2C future-oriented innovation opportunities to inspire a 2025+ retail innovation pipeline and fuel growth.
Illuminating Intense Snacking Occasions
Identifying when people prefer spicy foods to uncover drivers and motivations that inform future communications and innovation.
Exploring Customer Purchasing Journeys
Illuminating the professional on-project journey, uncovering ways to thoughtfully engage with key targets earlier and boost consideration.
Igniting Empathy Through Customer Journey Mapping
Illuminating six grocery shopper segments by deeply exploring them as people before mapping their experiences and journeys as they make food decisions throughout the week, to inform marketing and in-store comms.
Segment Journey Mapping
To deeply understand and map how different segments shop for Medicaid or Medicare while navigating enrollment year after year, so that our client could tailor its marketing and services to the unique needs of its key targets.
Understanding the Insurance Journey
Help a longstanding auto insurer branch out into home insurance by understanding complicated journey people go when they need to insure their homes.
Understanding the Decision Making Journey
Helping a leading financial service provider understand how people choose their ‘everyday’ bank.
Illuminating Cultural Relevance in Champagne
Helping a champagne vanguard explore drinker mindsets to inform their 2025+ strategic platform development and drive growth through cultural relevance and desirability.