A Return to Relevancy
Helping an alcohol brand regain cultural relevance and distinctiveness by exploring brand associations to reimagine key market equities.
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Rethinking the Standard Browser
Helping a software company explore reactions to their creative platform so that they can develop an impactful and engaging campaign that drives acquisition.
Understanding Smartwatch Purchase Drivers
Helping a tech brand understand motivations and drivers to purchasing a smartwatch, to inform positioning and communications that drive acquisition.
The Future of Branding
Helping a leading investment company assess perceptions of naming conventions to optimize co-branding and maintain growth among key audiences.
Shaping the Future of Connection
Understanding emerging media consumption and connectivity behaviors, helping foster relevant and meaningful client connections.
Innovating the Future of Travel
Helping an international airline move towards a global brand strategy that positions it as the future of airline travel.
Illuminating the New Age Investor
Helping a leading investment company illuminate contemporary investors in a deeply human way to inspire their marketing strategy for 2024 and beyond.
Developing a Growth Strategy Through Innovation
Exploring the Australian market for a leading whiskey brand to uncover innovative growth opportunities and capitalize on the growth of the premium and super-premium whiskey segment.
Understanding Cart Abandonment
Helping a leading e-commerce brand understand why people abandon their online shopping carts and what to do about it.
Inspiring the Future of Mexican Retail
Unlocking white space opportunities and creating an actionable future-oriented retail portfolio strategy that drives growth over the next 10+ years.
Optimizing Campaign Development
Optimizing a campaign strategy to grow awareness of a dairy brand's practices to protect current consumption levels.
Transforming Gut-Health Beverages
Building an agile and transformative innovation pipeline for a probiotic drink brand.