Illuminating six grocery shopper segments by deeply exploring them as people before mapping their experiences and journeys as they make food decisions throughout the week, to inform marketing and in-store comms.
To deeply understand and map how different segments shop for Medicaid or Medicare while navigating enrollment year after year, so that our client could tailor its marketing and services to the unique needs of its key targets.
Help a longstanding auto insurer branch out into home insurance by understanding complicated journey people go when they need to insure their homes.
Helping a leading financial service provider understand how people choose their ‘everyday’ bank.
Helping a champagne vanguard explore drinker mindsets to inform their 2025+ strategic platform development and drive growth through cultural relevance and desirability.
Helping an alcohol brand regain cultural relevance and distinctiveness by exploring brand associations to reimagine key market equities.
Helping a software company explore reactions to their creative platform so that they can develop an impactful and engaging campaign that drives acquisition.
Helping a tech brand understand motivations and drivers to purchasing a smartwatch, to inform positioning and communications that drive acquisition.
Helping a leading investment company assess perceptions of naming conventions to optimize co-branding and maintain growth among key audiences.
Understanding emerging media consumption and connectivity behaviors, helping foster relevant and meaningful client connections.
Helping an international airline move towards a global brand strategy that positions it as the future of airline travel.
Helping a leading investment company illuminate contemporary investors in a deeply human way to inspire their marketing strategy for 2024 and beyond.
