Identifying the Facets of Premium
Identifying the facets of premium for a credit card brand to build distinct portfolio identities, driving acquisition for the master brand.
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Visual Code Switching
Exploring how people shop across gendered clothing to assemble their ‘unique look’ to innovate and address unmet needs.
Understanding Partnership Needs and Growth Drivers
Helping a tech company analyze creators’ perceptions in the US, DE, and KR to shape a marketing strategy that boosts engagement and adoption.
Positioning a New Tool
Helping a tech real estate company understand the barriers buyers face and ways in which agents nurture leads, to help position a new tool.
Charting a New Frontier
Exploring current and evolving attitudes and behaviors around meals for a global food brand to develop a future-proof meals strategy.
Designing for Growth
Exploring the US and Mexican market for a leading tequila brand to uncover innovative growth opportunities within the spirits category.
Exploring A New Digital Wallet Concept
Exploring people’s reactions to a new shopping concept, and associated needs and barriers with data sharing and personalized online shopping, to inform future concept development.
Exploring Perceptions of Data Privacy
Exploring reactions to campaign concepts in India and Brazil to drive business development in impactful local markets.
Supporting Vets’ Mental Health
Exploring how vets respond to a leading pet care brand’s new campaign supporting vets’ wellness, to ensure it aligns with their needs and considers market nuances.
Understanding Gen Z
Helping a leading tech brand uncover Gen Z truths about discovering new interests and the role of social media to inform their future brand vision.
Innovating Tween’s and Teen’s Dream Water Ice
Ideating the future of an iconic water ice brand, so that our client can develop a 2026 innovation pipeline that drives growth.
Finding the Right Tone
Exploring how pet owners and vets respond to a pet food brands’ campaign, so they can confidently move forward and develop creative assets.