Designing for Growth
Exploring the US and Mexican market for a leading tequila brand to uncover innovative growth opportunities within the spirits category.
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Exploring A New Digital Wallet Concept
Exploring people’s reactions to a new shopping concept, and associated needs and barriers with data sharing and personalized online shopping, to inform future concept development.
Exploring Perceptions of Data Privacy
Exploring reactions to campaign concepts in India and Brazil to drive business development in impactful local markets.
Supporting Vets’ Mental Health
Exploring how vets respond to a leading pet care brand’s new campaign supporting vets’ wellness, to ensure it aligns with their needs and considers market nuances.
Understanding Gen Z
Helping a leading tech brand uncover Gen Z truths about discovering new interests and the role of social media to inform their future brand vision.
Innovating Tween’s and Teen’s Dream Water Ice
Ideating the future of an iconic water ice brand, so that our client can develop a 2026 innovation pipeline that drives growth.
Finding the Right Tone
Exploring how pet owners and vets respond to a pet food brands’ campaign, so they can confidently move forward and develop creative assets.
Influencer Fuel Sessions
Helping a tech company understand authentic connection points between influencers and their followers to drive messaging and deliver value.
Creating an Authentic Gay Reality Dating Show
Helping a reality dating show understand and revamp how to authentically represent and honor dating and relationships among gay men.
Exploration and Development
Exploring how people engage with a publication’s audio journalism and audio content to guide potential subscription opportunities for its app.
Levelling up an Online Dating Platform’s Positioning
Helping a premium online dating platform explore reactions to a range of brand assets to develop an elevated positioning that speaks to Gen Z.
Engaging Next-Gen Whiskey Drinkers
Helping a leading alcohol brand understand the needs of Next Gen and multicultural whiskey drinkers to inspire communications and growth.